GrowMore Virtual Agronomist

Privacy Policy

Legal Entity: GrowMore SPT Limited Last Updated: 24 May 2026

1. Introduction & Scope

This Privacy Policy explains how GrowMore SPT Limited (“GrowMore”, “we”, “our”, or “us”) collects, uses, stores, processes, and protects personal information when you use the GrowMore Virtual Agronomist mobile application, website, and associated services.

By using the App, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We may collect:

3. Laboratory Data & User Input Disclaimer

GrowMore relies on third-party laboratory data and user-supplied information.

GrowMore is not responsible for:

Users are solely responsible for verifying the suitability and accuracy of uploaded or entered information.

4. How We Use Information

We use information to:

5. Image Processing & OCR

Where users capture photographs of soil tests or agricultural documentation, GrowMore may use automated OCR (Optical Character Recognition) and cloud-based processing services to extract and interpret relevant information.

OCR extraction processes may contain inaccuracies.

Users remain responsible for independently verifying all extracted information before relying upon it.

Images captured for OCR processing are generally processed temporarily and are not intended to be permanently retained unless operationally necessary.

Uploaded soil test images and agricultural documentation may be temporarily uploaded to backend infrastructure and trusted third-party cloud-processing providers for the purposes of extracting and interpreting soil test information.

Original images are generally discarded following OCR processing and are not intended for long-term archival retention unless operationally required for support, fraud prevention, or legal compliance purposes.

6. Authentication Services

GrowMore may provide account authentication using:

Authentication services may involve trusted third-party providers and associated security, verification, and account-management systems.

7. Agronomic Disclaimer

GrowMore Virtual Agronomist is a software-based decision-support platform only.

The App does not replace:

Recommendations generated by the App are algorithmically generated using user-supplied data and configurable modelling systems.

Outcomes may vary significantly depending on:

Users remain solely responsible for verifying recommendations before implementation.

GrowMore shall not be liable for:

8. Scientific Methodology Disclaimer

The App may provide multiple nutrient interpretation methodologies including:

Their inclusion does not constitute endorsement by GrowMore SPT Limited.

9. Supplier & Pricing Disclaimer

GrowMore does not guarantee:

Product specifications, freight rates, blending charges, and pricing may change without notice.

Final commercial terms remain solely between the customer and the supplier.

10. Sharing Information

We may share information:

We may share relevant customer, farm, order, and recommendation information with suppliers selected by the user for the purpose of facilitating fertiliser quoting, ordering, fulfilment, logistics, and customer support workflows.

GrowMore may use trusted third-party providers including Google Firebase services for:

We do not sell personal information.

11. Fraud Prevention & Platform Protection

GrowMore SPT Limited may monitor platform usage patterns, account activity, order behaviour, device identifiers, and related technical information for the purposes of:

GrowMore reserves the right to suspend, restrict, or terminate accounts where suspicious, abusive, misleading, or non-genuine activity is identified.

12. Data Hosting & Security

User data may be hosted in New Zealand, Australia, the United States, or other jurisdictions through trusted cloud infrastructure providers.

While GrowMore takes reasonable cybersecurity measures, no internet-based system can be guaranteed completely secure.

GrowMore does not guarantee uninterrupted availability, uninterrupted supplier integrations, or freedom from bugs, outages, malware, cyberattack, or unauthorised access.

13. Data Retention & Account Deletion

Users may request account deletion from within the App or by contacting GrowMore SPT Limited.

Deletion requests are reviewed and processed by GrowMore SPT Limited and may not result in immediate deletion of all associated records.

Deleting an account will generally:

GrowMore may retain certain information for legitimate business purposes including:

Where practical, personal identifiers may be removed or anonymised.

GrowMore reserves the right to refuse or delay deletion requests where necessary for:

Anonymised agronomic and platform analytics may be retained indefinitely.

14. Electronic Communications & Notifications

By creating an account, users consent to receiving operational communications relating to:

Users acknowledge that suppliers may separately contact them regarding quotations, fulfilment, pricing, freight, logistics, or order-related matters.

GrowMore may offer optional push notifications relating to supplier responses, order updates, platform activity, and operational communications.

Users may control notification permissions through their device settings.

Marketing communications will only be sent where permitted by law or where consent has been provided.

Users may opt out of marketing communications at any time.

15. Environmental Compliance

Users remain solely responsible for compliance with:

GrowMore does not guarantee regulatory compliance outcomes.

16. Your Rights

Subject to applicable law, users may request:

17. Complaints

Privacy-related complaints may be directed to GrowMore SPT Limited.

Users may also contact the New Zealand Privacy Commissioner where appropriate.

18. Contact

GrowMore SPT Limited

Email: legal@growmorespt.co.nz Website: growmorespt.co.nz